| ISBN： | 9780134129969 (hbk.) |
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| ISBN： | 0134129962 |
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| 语种代码： | eng |
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| 地理区域代码： | n-us--- |
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| 个人名称： | Ebert, Ronald J. |
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| 题名： | Business essentials / Ronald J. Ebert, Ricky W. Griffin. |
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| 版本说明： | Eleventh Edition. |
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| 出版发行项： | Boston : Pearson, c2017. |
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| 载体形态： | xxxi, 660 p: color illustrations ; 28 cm |
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| 一般附注： | Revised edition of Business essentials, 2015. |
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| 格式化内容附注： | About the authors -- Special thanks to our super reviewers -- Preface -- The contemporary business world -- The u.s. business environment -- Understanding business ethics and social responsibility -- Entrepreneurship, new ventures, and business ownership -- Understanding the global context of business -- Managing the business -- Organizing the business -- Operations management and quality for producing goods and services -- Employee behavior and motivation -- Leadership and decision making -- Human resource management and labor relations -- Marketing processes and consumer behavior -- Developing and pricing products -- Distributing and promoting products -- Information technology (it) for business -- The role of accountants and accounting information -- Managing business finances -- Glossary -- Index. |
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