| ISBN： | 9780231175449 (hbk.) |
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| 语种代码： | eng |
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| 个人名称： | Rogers, David L.,1970- |
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| 题名： | The digital transformation playbook : rethink your business for the digital age / David L. Rogers. |
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| 出版发行项： | New York : Columbia University Press, c2016. |
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| 载体形态： | XI, 278 p. : ill. ; 24 cm. |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models. |
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