ISBN: | 9780231175449 (hbk.) |
语种代码: | eng |
个人名称: | Rogers, David L.,1970- |
题名: | The digital transformation playbook : rethink your business for the digital age / David L. Rogers. |
出版发行项: | New York : Columbia University Press, c2016. |
载体形态: | XI, 278 p. : ill. ; 24 cm. |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models. |