| ISBN： | 9780691169262 |
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| 语种代码： | eng |
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| 个人名称： | Piskorski, Mikołaj Jan. |
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| 题名： | A social strategy : how we profit from social media / Mikolaj Jan Piskorski. |
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| 出版发行项： | Princeton, New Jersey : Princeton University Press, c2014. |
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| 载体形态： | xii, 275 pages : illustrations ; 24 cm. |
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| 书目附注： | Includes bibliographical references (pages 259-266) and index. |
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| 格式化内容附注： | The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions. |
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