| ISBN： | 9781119144014 (hbk.) |
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| 语种代码： | eng |
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| 个人名称： | Alhlou, Feras, |
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| 题名： | Google analytics breakthrough : from zero to business impact / Feras Alhlou, Shiraz Asif and Eric Fettman. |
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| 出版发行项： | Hoboken, New Jersey : Wiley, c2016 |
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| 载体形态： | xxii, 596 p : color illustrations ; 25 cm. |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | Introduction -- Google analytics reporting overview : user characteristics and behavior -- Measurement strategy -- Account creation and tracking code installation -- Google tag manager concepts -- Events, virtual pageviews, social actions, and errors -- Acquisition reports -- Goal and ecommerce tracking -- View settings, view filters, and access rights -- Segments -- Dashboards, custom reports and intelligence alerts -- Implementation customizations -- Mobile app measurement -- Google analytics integrations : the power of together -- Integrating Google analytics with CRM data -- Advanced reporting and visualization with third-party tools -- Data import and measurement protocol -- Analytics 360. |
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