| ISBN： | 9780749475079 |
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| ISBN： | 0749475072 |
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| 语种代码： | eng |
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| 个人名称： | Leboff, Grant,. |
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| 题名： | Digital selling : how to use social media and the web to generate leads and sell more / Grant Leboff. |
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| 版本说明： | 1st Edition. |
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| 出版发行项： | London : Kogan Page, c2016. |
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| 载体形态： | viii, 208 p; 24 cm. |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | Machine generated contents note: List of abbreviations -- Prologue: Are you suffering from Pike Syndrome? 01 Why embracing the social web is vital -- Endnotes -- 02 How the sales role changes in a digital environment -- Endnotes -- 03 Preparing to go online -- 1. The ethos or purpose of the business -- 2. The core deliverable or value proposition -- 3. The emotional selling proposition -- Endnotes -- 04 The lead generation model in a digital world -- Endnotes -- 05 Measuring the new Digital Sales Funnel -- Endnotes -- 06 Creating value-the how and why of content 135 -- Endnotes -- 07 The journey from engagement to opportunity -- Endnotes -- 08 Getting noticed -- Endnote -- 09 Tools and platforms -- Platforms and networks -- Tools -- Endnotes -- Epilogue: The need for sales and marketing to work together -- Index. |
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