ISBN: | 9781107073142 (hbk.) |
语种代码: | eng |
个人名称: | Cuervo-Cazurra, Alvaro,. |
题名: | Emerging market multinationals : managing operational challenges for sustained international growth / Alvaro Cuervo-Cazurra, William Newburry, Seung Ho Park. |
出版发行项: | New York : Cambridge University Press, c2016. |
载体形态: | xviii, 221 p : illustrations ; 24 cm. |
格式化内容附注: | Machine generated contents note: Foreword; Preface; List of abbreviations; 1. Introduction: the rise of EMNCs; 2. Understanding the challenges of internationalization; 3. Country selection; 4. Entry mode selection; 5. Establishment; 6. Operation; 7. Integration; 8. Expansion; 9. Conclusion; References; Index. |