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《Emerging market multinationals :》

Emerging market multinationals :

ISBN:9781107073142 (hbk.)
语种代码:eng
个人名称:Cuervo-Cazurra, Alvaro,.
题名:Emerging market multinationals : managing operational challenges for sustained international growth / Alvaro Cuervo-Cazurra, William Newburry, Seung Ho Park.
出版发行项:New York : Cambridge University Press, c2016.
载体形态:xviii, 221 p : illustrations ; 24 cm.
格式化内容附注:Machine generated contents note: Foreword; Preface; List of abbreviations; 1. Introduction: the rise of EMNCs; 2. Understanding the challenges of internationalization; 3. Country selection; 4. Entry mode selection; 5. Establishment; 6. Operation; 7. Integration; 8. Expansion; 9. Conclusion; References; Index.
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