书目信息 机读格式(MARC)
Customer analytics for dummies /
| ISBN： | 9781118937594 |
|---|---|
| 编目源： | JAG JAG YDXCP OCLCO OCLCQ ILC JNU |
| 语种代码： | eng |
| 个人名称： | Sauro, Jeff |
| 题名： | Customer analytics for dummies / / by Jeff Sauro. |
| 出版发行项： | Hoboken, NJ : John Wiley & Sons, Inc., [2015] |
| 载体形态： | x, 324 pages : illustrations ; 24 cm. |
| 一般附注： | Includes index. |
| 格式化内容附注： | Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics. |