ISBN: | 9781118937594 |
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编目源: | JAG JAG YDXCP OCLCO OCLCQ ILC JNU |
语种代码: | eng |
个人名称: | Sauro, Jeff |
题名: | Customer analytics for dummies / / by Jeff Sauro. |
出版发行项: | Hoboken, NJ : John Wiley & Sons, Inc., [2015] |
载体形态: | x, 324 pages : illustrations ; 24 cm. |
一般附注: | Includes index. |
格式化内容附注: | Introduction -- Getting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics. |