| ISBN： | 9781118995396(hbk.) |
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| ISBN： | 1118995392 |
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| 语种代码： | eng |
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| 个人名称： | Weinman, Joe,1958- |
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| 题名： | Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things / Joe Weinman. |
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| 出版发行项： | Hoboken, New Jersey : Wiley, c2015 |
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| 载体形态： | xxiii, 375 p ; 24 cm. |
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| 一般附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | Part One : Overview and Background -- Chapter 1. Digital Disciplines -- Chapter 2. Value Disciplines and Related Frameworks -- Chapter 3. Digital Disciplines -- Chapter 4. Digital Technologies -- Part Two : Information Exellence -- Chapter 5. Operations and Information -- Chapter 6. The Discipline of Information Excellence -- Chapter 7. Burberry : Weaving IT into the Fabric of the Company -- Part Three: Solution Leadership -- Chapter 8. Products, Services, and Solutions -- Chapter 9. The Discipline of Solution Leadership -- Chapter 10. Nike : A Track Record of Success -- Chapter 11. Customer Experience and Relationships -- Chapter 12. The Discipline of Collective Intimacy -- Chapter 13. Netflix : Entertaining Disruption -- Part Five : Accelerated Innovation -- Chapter 14. Innovation and Transformation -- Chapter 15. The Discipline of Accelerated Innovation -- Chapter 16. Procter & Gamble Cleans Up -- Part Six : Successful Execution -- Chapter 17. General Electric : Flying High -- Chapter 18. Human Behavior and Gamification -- Chapter 19. Opower : The Power of the Human Mind -- Chapter 20. Digital Disasters -- Part Seven : What's Next? -- Chapter 21. Looking Forward. |
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