| ISBN: | 9781119037361 (hbk) |
|---|---|
| 个人名称: | Artun, Omer,1969- |
| 题名: | Predictive marketing : easy ways every marketer can use customer analytics and big data / Omer Artun, Dominique Levin. |
| 出版发行项: | Hoboken, New Jersey : Wiley, c2015 |
| 载体形态: | xxii, 246 p ; 24 cm. |
| 一般附注: | Includes index. |