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《Music business for dummies /》

Music business for dummies /

ISBN:9781119049654
ISBN:1119049652
语种代码:eng
个人名称:Weisman, Loren
题名:Music business for dummies / by Loren Weisman
出版发行项:Hoboken, New Jersy : John Wiley & Sons, Inc., c2015
载体形态:xvi, 410 p : illustrations ; 24 cm
格式化内容附注:Part I, Getting started in the music business. Getting on the path to results ; A change is gonna come : changes in the music business ; Getting your music business job options on ; Creating a music business plan -- Part II, Making music and creating your brand. Writing, rehearsing, recording, and performing ; Creating and following a production plan ; Creating your brand ; Getting noticed : your keywords, bio, and call to action ; Securing your music and brand -- Part III, Marketing and promoting for the long haul. Building your website and social media presence ; Planning for content marketing throughout the year ; Combining online and physical marketing ; Planning music, merchandise, and event drops -- Part IV, Maintaining your successful career. Touring and performing ; Securing sponsorships and endorsements ; Considering additional opportunities ; Tracking and analyzing your progress ; Persevering, problem-solving, and retiring -- Part V, Part of tens. Ten habits of successful musicians ; Ten tips on presenting yourself professionally
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