| ISBN： | 9781848218208 |
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| 编目源： | N$T N$T N$T IDEBK DG1 N$T E7B YDXCP OCLCF OCLCO COO CDX |
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| 语种代码： | eng |
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| 个人名称： | Maillard, Pierre |
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| 题名： | Competitive quality and innovations / / Pierre Maillard. |
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| 出版发行项： | London, UK : Hoboken, NJ : ISTE Ltd ; John Wiley and Sons, Inc., 2015. |
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| 载体形态： | xxiv, 340P illustrations ; 25 cm. |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | The innovation concept -- Competitve quality of an innovation -- Competitive quality tactics -- The marketing quality of an innovation -- The "quality" fuel of an innovation -- The emitters of quality fuel -- Qualification of emitters -- Validation of marketing quality -- Supervision of emitters -- Monitoring perceived quality -- Ensuring benefits -- The role of the quality department. |
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