ISBN: | 9781138139435 |
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编目源: | DJJ DJJ |
语种代码: | eng |
题名: | Customer lifetime value : reshaping the way we manage to maximize profits / David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors. |
出版发行项: | London : Routledge, 2016. |
载体形态: | 144 p. : ill. ; 23 cm. |
书目附注: | Includes bibliographical references and index. |