ISBN: | 9781138980310 (pbk.) |
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编目源: | StDuBDS StDuBDS |
语种代码: | eng |
个人名称: | Piercy, Nigel |
题名: | Managing marketing information / / Nigel Piercy and Martin Evans. |
出版发行项: | London : Routledge, 2015. |
载体形态: | 223 pages : illustrations ; 24 cm. |
一般附注: | Originally published: 1983. |
书目附注: | Includes bibliographical references and index. |