| ISBN： | 9781292085142 |
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| 语种代码： | eng |
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| 个人名称： | Evans, Vaughan,1951- |
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| 题名： | The Financial times essential guide to writing a business plan : how to win backing to start up or grow your business / Vaughan Evans |
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| 版本说明： | Second Edition |
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| 出版发行项： | Harlow, England ; New York : Pearson, 2016 |
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| 载体形态： | xx, 275 pages : illustrations ; 22 cm |
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| 一般附注： | Revised edition of the author's Financial times essential guide to writing a business plan, 2011 |
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| 书目附注： | Includes bibliographical references and index |
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| 格式化内容附注： | PART 1. Preparing your plan -- 1. Essential preparation -- PART 2. Writing your plan -- 2. The business -- 3. Market demand -- 4. Competition -- 5. Strategy -- 6. Resources -- 7. Financials and forecasts -- 8. Risk, opportunity and sensitivity -- 9. Conclusions -- PART 3. Using your plan -- 10. Pitching your plan -- 11. Setting targets -- 12. Performing to plan -- Epilogue: Beware these characters! |
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