书目信息 机读格式(MARC)
Fundamentals of school marketing /
| ISBN： | 9781475829969 |
|---|---|
| 语种代码： | eng |
| 个人名称： | Lockhart, Johanna,1971- |
| 题名： | Fundamentals of school marketing / Johanna M. Lockhart. |
| 出版发行项： | Lanham, Maryland : Rowman & Littlefield, 2016. |
| 载体形态： | 139pages 23cm |
| 书目附注： | Includes bibliographical references. |
| 格式化内容附注： | School marketing: what it is and why it matters -- Getting started -- Marketing research and database marketing -- Marketing communication. |