| ISBN： | 9783319312873 (electronic book) |
|---|
| ISBN： | 9783319312859 |
|---|
| 编目源： | NhCcYBP NhCcYBP |
|---|
| 语种代码： | eng |
|---|
| 个人名称： | Shareef, Mahmud Akhter,1966- |
|---|
| 题名： | Mobile marketing channel : online consumer behavior / Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar. |
|---|
| 出版发行项： | [Cham], Switzerland : Springer, [2016] |
|---|
| 载体形态： | xx, 132 pages : illustrations (some color) ; 24 cm. |
|---|
| 书目附注： | Includes bibliographical references and index. |
|---|
| 格式化内容附注： | Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel -- 3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7 Conclusion. |
|---|