ISBN: | 9783319399454 |
语种代码: | eng |
个人名称: | Martinez-Lopez, Francisco J. |
会议名称: | International Conference |
题名: | Advances in national brand and private label marketing : third International Conference, 2016 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht, editors. |
出版发行项: | Cham : Springer International Publishing, 2016. |
载体形态: | x, 161 p. : ill., forms ; 24 cm. |
一般附注: | Description based upon print version of record. |
书目附注: | Includes bibliographical references. |
格式化内容附注: | Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II. . |