| ISBN： | 9781138168671 |
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| 语种代码： | eng |
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| 主款目-统一题名： | Promotion and marketing for broadcasting, cable, and the web. |
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| 题名： | Media promotion and marketing for broadcasting, cable, and the internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. |
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| 版本说明： | Fifth edition. |
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| 出版发行项： | New York : Focal Press, 2015. |
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| 载体形态： | xiv, 335 pages : illustrations ; 24 cm. |
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| 一般附注： | This edition originally published: London: Focal, 2005. |
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| 一般附注： | Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002. |
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| 书目附注： | Includes bibliographical references and index. |
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