ISBN: | 9781138168671 |
语种代码: | eng |
主款目-统一题名: | Promotion and marketing for broadcasting, cable, and the web. |
题名: | Media promotion and marketing for broadcasting, cable, and the internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. |
版本说明: | Fifth edition. |
出版发行项: | New York : Focal Press, 2015. |
载体形态: | xiv, 335 pages : illustrations ; 24 cm. |
一般附注: | This edition originally published: London: Focal, 2005. |
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一般附注: | Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002. |
书目附注: | Includes bibliographical references and index. |