ISBN: | 9780199657261(hbk.) |
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ISBN: | 0199657262 |
ISBN: | 0199657270 |
语种代码: | eng |
个人名称: | Oswald, Laura R. |
题名: | Creating value : the theory and practice of marketing semiotics research / Laura R. Oswald. |
版本说明: | First edition. |
出版发行项: | Oxford : Oxford University Press, c2015. |
载体形态: | xiv, 189 p: illustrations ; 24 cm. |
书目附注: | Includes bibliographical references (pages 165-179) and index. |