| ISBN: | 9789814678414 (hbk.) |
|---|---|
| 语种代码: | eng |
| 个人名称: | Wheeler, Scot R., |
| 题名: | Architecting experience : a marketing science and digital analytics handbook / Scot R. Wheeler, Medill-Northwestern University, USA. |
| 出版发行项: | New Jersey : World Scientific, c2016 |
| 载体形态: | xii, 268 p: illustrations ; 24 cm. |
| 书目附注: | Includes bibliographical references (pages 265-266) and index. |