ISBN: | 9780195596267 (hbk.) |
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语种代码: | eng |
个人名称: | Romaniuk, Jenni. |
题名: | How brands grow: Part 2, Including emerging markets, services and durables, new brands and luxury brands / Jenni Romaniuk, Byron Sharp. |
出版发行项: | South Melbourne, Victoria : Oxford University Press, c2016. |
载体形态: | xiv, 233 p : illustrations ; 24 cm. |
书目附注: | Includes bibliographical references. |