| ISBN： | 9781119235590(paperback) : |
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| 编目源： | JAI JAI CLE SO$ CCE IGA OCLCF OQX NTAUP GRR DLC |
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| 个人名称： | Deiss, Ryan, |
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| 题名： | Digital marketing / by Ryan Deiss and Russ Henneberry. |
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| 出版发行项： | Hoboken, NJ : Wiley, [2017] |
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| 载体形态： | xiv, 334 pages : illustrations ; 23 cm. |
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| 一般附注： | Includes index. |
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| 格式化内容附注： | Introduction -- Getting started with digital marketing. Understanding the customer journey -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans, followers, and customers. Pursuing content marketing perfection -- Blogging for business -- Taking stock of 57 blog post ideas -- Generating website traffic. Building high-converting landing pages -- Capturing traffic with search marketing -- Leveraging the social web -- Tapping into paid traffic -- Following up with email marketing -- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business -- Optimizing your campaigns for maximum ROI -- The part of tens. The ten most common digital marketing mistakes -- Ten trending digital marketing skills to add to your resume -- Ten essential tools for digital marketing success. |
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