ISBN: | 9781937352677pbk. : |
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ISBN: | 1937352676 |
编目源: | SYB SYB MUM OCLCF DLC GDUF |
个人名称: | Fitzpatrick, Heather L., |
题名: | Marketing management for non-marketing managers : improving returns on marketing investments / Heather Fitzpatrick. |
出版发行项: | New York : American Institute of Certified Public Accountants, [2013] |
载体形态: | xxi, 317 pages : illustrations ; 28 cm |
书目附注: | Includes bibliographical references. |