书目信息 机读格式(MARC)
Marketing management for non-marketing managers :
| ISBN： | 9781937352677pbk. : |
|---|---|
| ISBN： | 1937352676 |
| 编目源： | SYB SYB MUM OCLCF DLC GDUF |
| 个人名称： | Fitzpatrick, Heather L., |
| 题名： | Marketing management for non-marketing managers : improving returns on marketing investments / Heather Fitzpatrick. |
| 出版发行项： | New York : American Institute of Certified Public Accountants, [2013] |
| 载体形态： | xxi, 317 pages : illustrations ; 28 cm |
| 书目附注： | Includes bibliographical references. |