| 格式化内容附注： | Machine generated contents note: -- Introduction: What is Behavioral Finance? -- Part 1: Behavioral People are Normal People -- Chapter 1: Normal People -- Chapter 2: Our Wants for Utilitarian, Expressive, and Emotional Benefits -- Chapter 3: Cognitive Shortcuts and Errors -- Chapter 4: Emotional Shortcuts and Errors -- Chapter 5: Correcting Cognitive and Emotional Errors -- Chapter 6: Experienced Happiness, Life-Evaluation, and Choices: Expected Utility Theory and Prospect Theory -- Chapter 7: Behavioral Finance Puzzles: The Dividend Puzzle, the Disposition Puzzle, and the Puzzles of Dollar-Cost-Averaging and Time-Diversification -- Part 2: Behavioral Finance in Portfolios, Life-Cycles, Asset Prices, and Market Efficiency -- Chapter 8: Behavioral Portfolios -- Chapter 9: Behavioral Life-Cycles of Saving and Spending -- Chapter 10: Behavioral Asset Pricing -- Chapter 11: Behavioral Market Efficiency -- Chapter 12: Lessons of Behavioral Finance. |
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