| ISBN： | 9780470120552 : |
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| 编目源： | CaPaEBR CaPaEBR NEU |
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| 地理区域代码： | n-us--- |
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| 个人名称： | Gerber, Melinda. |
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| 题名： | How to create and manage a mutual fund or exchange-traded fund : a professional's guide / Melinda Gerber. |
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| 出版发行项： | Hoboken, N.J. : John Wiley & Sons, c2008. |
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| 载体形态： | xv, 351 p. : ill. ; 24 cm. |
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| 一般附注： | Series from jacket. |
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| 书目附注： | Includes bibliographical references (p. 341-342) and index. |
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| 格式化内容附注： | Create and manage a mutual fund -- Why the world needs another mutual fund -- Money, product differentiation, and distribution -- Price and customer service -- Spreading the word with promotion and publicity -- Building your mutual fund team -- The steps to start a mutual fund -- Create and manage an exchange-traded fund -- ETFs : the mutual fund's next evolution -- Building your exchange-traded fund team -- The steps to start an exchange-traded fund --- Appendix A: what to expect in your first year -- Appendix B: selling your business -- Appendix C: useful web sites, phone numbers, and additional readings -- Appendix D: list of service provider questions -- Afterword -- Notes -- Index. |
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