| ISBN： | 9780749479855 (pbk.) : |
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| 编目源： | DLC DLC DLC |
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| 个人名称： | Marr, Bernard, |
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| 题名： | Data strategy : how to profit from a world of big data, analytics and the internet of things / Bernard Marr. |
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| 出版发行项： | New York : Kogan Page, [2017] |
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| 载体形态： | ix, 186 pages ; 23 cm |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | About the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index. |
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