ISBN: | 9781137394316 : |
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语种代码: | eng |
个人名称: | Williams, Robert L. |
题名: | Vintage marketing differentiation : the origins of marketing and branding strategies / Robert L. Williams, Jr., Helena A. WIlliams. |
出版发行项: | New York, NY : Palgrave Macmillan, c2017. |
载体形态: | xxii, 256 p. : ill. ; 22 cm. |
书目附注: | Includes bibliographical references and index. |