| ISBN: | 9783319490632 |
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| ISBN: | 331949063X |
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| ISBN: | 9783319490649 |
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| ISBN: | 3319490648 |
| 语种代码: | eng |
| 个人名称: | Beere, Rosalind |
| 题名: | The role of franchising on industry evolution : assessing the emergence of franchising and its impact on structural change / Rosalind Beere. |
| 出版发行项: | Cham, Switzerland : Palgrave Macmillan, c2017 |
| 载体形态: | xiv, 224 pages ; ; 23 cm |
| 书目附注: | Includes bibliographical references and index. |
| 格式化内容附注: | Franchising: an overview -- International context -- The emergence of franchising -- The impact of franchising on industry evolution -- Case study of the Irish fast food/QSR industry -- Case study of the Irish real estate industry -- Franchising - from industry fragmentation to consolidation -- Conclusion. |