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《The role of franchising on industry evolution :》

The role of franchising on industry evolution :

ISBN:9783319490632
ISBN:331949063X
ISBN:9783319490649
ISBN:3319490648
语种代码:eng
个人名称:Beere, Rosalind
题名:The role of franchising on industry evolution : assessing the emergence of franchising and its impact on structural change / Rosalind Beere.
出版发行项:Cham, Switzerland : Palgrave Macmillan, c2017
载体形态:xiv, 224 pages ; ; 23 cm
书目附注:Includes bibliographical references and index.
格式化内容附注:Franchising: an overview -- International context -- The emergence of franchising -- The impact of franchising on industry evolution -- Case study of the Irish fast food/QSR industry -- Case study of the Irish real estate industry -- Franchising - from industry fragmentation to consolidation -- Conclusion.
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