ISBN: | 9781506315386 |
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编目源: | BJZK BJZK |
语种代码: | eng |
个人名称: | Altstiel, Tom |
翻译题名: | 广告创意:战略、模仿与设计 第4版 |
题名: | Advertising creative: strategy, copy, design/ Tom Altstiel, PKA Marketing, Jean Grow, Marquette University |
版本说明: | 4th Edition |
出版发行项: | Thousand Oaks, California; Sage Publications[SAGE Publications, Inc] c2016 |
载体形态: | 496 p. 28cm |