| ISBN： | 9780061353246 |
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| ISBN： | 0061353248 |
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| 编目源： | BTCTA BTCTA |
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| 个人名称： | Ariely, Dan. |
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| 题名： | Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. |
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| 版本说明： | 1st Harper Perennial ed. |
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| 出版发行项： | New York : Harper Perennial, 2010. |
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| 载体形态： | xxii, 349 p. : ill. ; 21 cm. |
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| 一般附注： | "Revised and expanded edition"--T.p. |
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| 书目附注： | Includes bibliographical references. |
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| 格式化内容附注： | How an injury led me to irrationality and to the research described here -- The truth about relativity : why everything is relative : even when it shouldn't be -- The fallacy of supply and demand : why the price of pearls-and everything else is up in the air -- The cost of Zero cost : why we often pay too much when we pay nothing -- The cost of social norms : why we are happy to do things, but not when we are paid to do them -- The power of a free cookie : how free can make us less selfish -- The influence of arousal : why hot is much hotter than we realize -- The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- The high price of ownership why we overvalue what we have -- Keeping doors open : why options distract us from our main objective -- The effect of expectations : why the mind gets what it expects -- The power of price : why a 50 cent Aspirin can do what a penny Aspirin can't -- The cycle of distrust : why we don't believe what marketers tell us -- The context of our character part I : why we are dishonest, and what we can do about it -- The context of our character, part II : why dealing with cash makes us more honest -- Beer and free lunches : what is behavioral economics and where are the free lunches?. |
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