书目信息 机读格式(MARC)
Marketing insights from A to Z :
| ISBN： | 9780471268673: |
|---|---|
| 编目源： | DLC DLC DLC |
| 个人名称： | Kotler, Philip. |
| 题名： | Marketing insights from A to Z : 80 concepts every manager needs to know / edited by Philip Kotler. |
| 出版发行项： | Hoboken, NJ : J. Wiley & Sons, c2003. |
| 载体形态： | xviii, 206 pages ; 24 cm. |
| 书目附注： | Includes bibliographical references (p. 189-193) and index. |