书目信息 机读格式(MARC)
The online advertising playbook :
| ISBN： | 9780470051054 (hbk) : |
|---|---|
| 编目源： | DLC DLC |
| 语种代码： | eng |
| 个人名称： | Plummer, Joe |
| 题名： | The online advertising playbook : proven strategies and tested tactics from the advertising research foundation / edited by Joe Plummer [et al.] |
| 出版发行项： | Hoboken, NJ : Wiley, c2007. |
| 载体形态： | xvi, 302 pages : illustrations ; 24 cm. |
| 书目附注： | Includes bibliographical references (p. 265-289) and index. |