| ISBN： | 9780470613580 : |
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| ISBN： | 0470613580 |
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| 编目源： | DLC DLC YDX BTCTA UKM YDXCP YBM BWX CDX DLC |
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| 语种代码： | eng |
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| 个人名称： | Aaker, David A. |
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| 题名： | Brand relevance : making competitors irrelevant / Edited by David A. Aaker. |
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| 出版发行项： | San Francisco, CA : Jossey-Bass, c2011. |
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| 载体形态： | xvi, 381 pages : illustrations ; 24 cm. |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | Winning the brand relevance battle -- Understanding brand relevance: categorizing, framing, consideration, and measurement -- Changing the retail landscape -- Market dynamics in the automobile industry -- The food industry adapts -- Finding new concepts -- Evaluation -- Defining and managing the category or subcategory -- Creating barriers: sustaining the differentiation -- Gaining and maintaining relevance in the face of market dynamics -- The innovative organization. |
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