| ISBN： | 9781501515156 : |
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| 编目源： | CASHL CASHL |
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| 个人名称： | Moon, Mark A.,1955- |
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| 题名： | Demand and supply integration : the key to world-class demand forecasting / edited by Mark A. Moon. |
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| 版本说明： | 2nd ed. |
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| 出版发行项： | Boston : Walter de Gruyter, [2018] |
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| 载体形态： | xviii, 234 pages : illustrations ; 23 cm. |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | Demand/supply integration -- Demand forecasting as a management process -- Quantitative forecasting techniques -- Qualitative forecasting techniques -- Incorporation of market intelligence into forecasts -- Performance measurement -- World class demand forecasting -- Bringing it back to demand/supply integration : managing the demand review. |
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