| ISBN: | 9781501515156 : |
| 编目源: | CASHL CASHL |
| 个人名称: | Moon, Mark A.,1955- |
| 题名: | Demand and supply integration : the key to world-class demand forecasting / edited by Mark A. Moon. |
| 版本说明: | 2nd ed. |
| 出版发行项: | Boston : Walter de Gruyter, [2018] |
| 载体形态: | xviii, 234 pages : illustrations ; 23 cm. |
| 书目附注: | Includes bibliographical references and index. |
| 格式化内容附注: | Demand/supply integration -- Demand forecasting as a management process -- Quantitative forecasting techniques -- Qualitative forecasting techniques -- Incorporation of market intelligence into forecasts -- Performance measurement -- World class demand forecasting -- Bringing it back to demand/supply integration : managing the demand review. |