ISBN: | 9781138224230 (hardback : alk. paper) : |
编目源: | DLC DLC DLC |
语种代码: | eng |
个人名称: | Doganis, Rigas, |
题名: | Flying off course : airline economics and marketing / Edited by Rigas Doganis. |
版本说明: | Fifth Edition. |
出版发行项: | London ; New York : Routledge, Taylor & Francis Group, 2019. |
载体形态: | xvi, 341 p. ; 25 cm. |
一般附注: | Revised edition of the author's Flying off course, 2010. |
书目附注: | Includes bibliographical references (p. 334-337) and index. |
格式化内容附注: | Characteristics and trends in the airline operations -- International regulation - bilaterialism or ?open skies? -- Understanding the structure of airline costs -- Determinants of airline costs -- The economics of the low-cost model -- The economics of passenger charters -- Alliances as a management tool -- Airline marketing - the role of passenger demand -- Forecasting demand -- Product planning -- Pricing for profit? -- The impact of ancillaries - by dr. john f. o'connell -- The economics of air freight -- Strategies for success -- Bibliography -- Index. |