| ISBN： | 9781138224230 (hardback : alk. paper) : |
|---|
| 编目源： | DLC DLC DLC |
|---|
| 语种代码： | eng |
|---|
| 个人名称： | Doganis, Rigas, |
|---|
| 题名： | Flying off course : airline economics and marketing / Edited by Rigas Doganis. |
|---|
| 版本说明： | Fifth Edition. |
|---|
| 出版发行项： | London ; New York : Routledge, Taylor & Francis Group, 2019. |
|---|
| 载体形态： | xvi, 341 p. ; 25 cm. |
|---|
| 一般附注： | Revised edition of the author's Flying off course, 2010. |
|---|
| 书目附注： | Includes bibliographical references (p. 334-337) and index. |
|---|
| 格式化内容附注： | Characteristics and trends in the airline operations -- International regulation - bilaterialism or ?open skies? -- Understanding the structure of airline costs -- Determinants of airline costs -- The economics of the low-cost model -- The economics of passenger charters -- Alliances as a management tool -- Airline marketing - the role of passenger demand -- Forecasting demand -- Product planning -- Pricing for profit? -- The impact of ancillaries - by dr. john f. o'connell -- The economics of air freight -- Strategies for success -- Bibliography -- Index. |
|---|