ISBN: | 9781305507272 : |
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ISBN: | 1305507274 |
编目源: | BTCTA BTCTA YDXCP CHVBK NGU OCLCO COO YDX DLC |
语种代码: | eng |
个人名称: | Hoyer, Wayne D., |
题名: | Consumer behavior / Edited by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. |
版本说明: | 7th edition. |
出版发行项: | Boston, Massachusetts : Cengage Learning, [2018] |
载体形态: | xviii, 525 p. : color ill. ; 28 cm. |
书目附注: | Includes bibliographical references and indexes. |