| ISBN/价格： | 9781591396192:CNY价格不详 |
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| 作品语种： | chi fre |
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| 出版国别： | CN 110000 |
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| 题名责任者项： | Blue ocean strategy :/.W. Chan Kim, Renée Mauborgne. |
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| 出版发行项： | Boston, Mass. ::,Harvard Business School Press,:,2005. |
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| 载体形态项： | xv, 240 p. ::;+ill. ;:;+25 cm. |
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| 一般附注： | Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. |
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| 中图分类： | F713.5 |
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