ISBN/价格: | 9781591396192:CNY价格不详 |
作品语种: | chi fre |
出版国别: | CN 110000 |
题名责任者项: | Blue ocean strategy :/.W. Chan Kim, Renée Mauborgne. |
出版发行项: | Boston, Mass. ::,Harvard Business School Press,:,2005. |
载体形态项: | xv, 240 p. ::;+ill. ;:;+25 cm. |
一般附注: | Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. |
中图分类: | F713.5 |