书目信息 机读格式(MARC)
Sponsorship in marketing :
| ISBN： | 9780367343439 (hardback) : |
|---|---|
| 编目源： | DLC DLC |
| 语种代码： | eng |
| 个人名称： | Cornwell, T. Bettina, |
| 题名： | Sponsorship in marketing : effective partnerships in sports, arts and events / Edited by T. Bettina Cornwell. |
| 版本说明： | 2nd Edition. |
| 出版发行项： | New York City : Routledge, 2020. |
| 载体形态： | 140 p. ; 26 cm. |
| 一般附注： | Revised edition of the author's Sponsorship in marketing, 2014. |
| 书目附注： | Includes bibliographical references and index. |