| ISBN： | 9781789734386 hardcover : |
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| 编目源： | StDuBDS StDuBDS Uk |
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| 语种代码： | eng |
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| 个人名称： | Bochenek, Lukasz M., |
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| 题名： | Advocacy and organizational engagement : redefining the way organizations engage / Edited by Lukasz M. Bochenek. |
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| 出版发行项： | Bingley, UK : Emerald Publishing, 2019. |
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| 载体形态： | xix, 209 p. : ill. ; 24 cm. |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | Introduction - Why advocacy? Why now? 1. What is advocacy and why it is important? 2. Strategic advocacy management - looking for a managerial model 3. From philanthropy to sustainability through CSR - what's next? Societal context and changing role of the companies 4. Connecting with right audiences for a better impact - imperatives of the influencer marketing 5. Defining a conceptual model for advocacy strategy development 6. Shaping and (re-)defining the discourse Content marketing in advocacy 7. Doing good and being good or simply getting it right - corporate crisis and defensive advocacy 8. New frontier for advocacy - towards an experience-based model of engagement Epilogue - what's next for advocacy. |
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