书目信息 机读格式(MARC)
Digital marketing strategies and models for competitive business /
| ISBN： | 9781799829638 (hardcover) : |
|---|---|
| 编目源： | DLC DLC DLC |
| 语种代码： | eng |
| 题名： | Digital marketing strategies and models for competitive business / Edited by Filipe Mota Pinto and Teresa Guarda |
| 出版发行项： | Hershey, PA : Business Science Reference, an imprint of IGI Global [2020] |
| 载体形态： | xxi, 240 p. : ill. ; 26 cm. |
| 书目附注： | Includes bibliographical references (p. 204-233) and index. |