书目信息 机读格式(MARC)
Leveraging consumer behavior and psychology in the digital economy /
| ISBN： | 9781799830429 (hardback) : |
|---|---|
| 编目源： | DLC DLC DLC |
| 语种代码： | eng |
| 题名： | Leveraging consumer behavior and psychology in the digital economy / Edited by Norazah Mohd Suki and Norbayah Mohd Suki |
| 出版发行项： | Hershey, PA : Business Science Reference, an imprint of IGI Global, [2020] |
| 载体形态： | xxi, 299 p. ; 29 cm. |
| 书目附注： | Includes bibliographical references (p. 249-293) and index. |