ISBN: | 9780262543279 : |
编目源: | LBSOR/DLC DLC |
个人名称: | Kazakoff, Miro, |
题名: | Persuading with data : a guide to designing, delivering, and defending your data / by Miro Kazakoff. |
出版发行项: | Cambridge, Massachusetts : The MIT Press, [2022] |
载体形态: | 253 pages : illustrations (some color) ; 23 cm |
书目附注: | Includes bibliographical references (pages 247-248) and index. |
格式化内容附注: | Introduction to persuading with data -- Know your own mind (in order to change others') -- See how graphs work (inside your brain) -- Choose the right graph (for your data) -- Simplify to amplify (your message) -- Build effective slides (with the point in mind) -- Structure your data (so others can follow it) -- Frame the data to persuade (so the audience acts) -- Present your data (with less preparation) -- Prepare for resistance (because resistance shows they care). |