书目信息 机读格式(MARC)
Evaluating social media marketing :
| ISBN： | 9780367646523r : |
|---|---|
| 编目源： | DLC DLC OCLCO OCLCF UKMGB BDX YDX OCLCO |
| 个人名称： | Sanak-Kosmowska, Katarzyna,1984- |
| 题名： | Evaluating social media marketing : social proof and online buyer behaviour / Katarzyna Sanak Kosmowska ; reviewed by Prof. dr hab Henryk Mruk ; translated by Jasper Tilbury and Mark Aldridge. |
| 出版发行项： | Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2022. |
| 载体形态： | xii, 178 pages : illustrations (black and white) ; 25 cm. |
| 书目附注： | Includes bibliographical references and index. |