书目信息 机读格式(MARC)
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing /
| ISBN： | 9781799872320 : |
|---|---|
| 编目源： | DLC DLC DLC |
| 题名： | Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / edited by Amandeep Singh. |
| 出版发行项： | Hershey, PA : IGI Global, Business Science Reference, 2021. |
| 载体形态： | xxiv, 310 pages ; 26 cm |
| 书目附注： | Includes bibliographical references (pages 254-308) and index. |