书目信息 机读格式(MARC)
Strategies for the digital customer experience :
| ISBN： | 9781800371880 : |
|---|---|
| ISBN： | 1800371888 |
| 编目源： | YDX YDX BDX UKMGB OCLCO OCLCF YDX |
| 个人名称： | Batat, Wided, |
| 题名： | Strategies for the digital customer experience : connecting customers with brands in the phygital age / Edited by Wided Batat. |
| 出版发行项： | Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2022] |
| 载体形态： | xiv, 258 pages ; 24 cm. |
| 书目附注： | Includes bibliographical references and index. |