| ISBN： | 9781839105814 : |
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| ISBN： | 183910581X |
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| 编目源： | UKMGB UKMGB OCLCF DLC WIPOS |
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| 题名： | Brand protection and the global risk of product counterfeits : a total business solution approach / edited by Jeremy M. Wilson. |
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| 出版发行项： | Cheltenham : Edward Elgar Publishing, 2022. |
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| 载体形态： | 1 volume ; 24 cm |
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| 书目附注： | Includes bibliographical references. |
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| 格式化内容附注： | Foreword -- Preface -- Part I: Introduction to Brand Protection and the Global Risk of Product Counterfeits -- 1 The brand protector's dilemma and the total business solution -- Part II: Assessing The Nature Of Product Counterfeit Risk -- 2 Building and optimizing a brand protection program: a total business solution model; 3 Risk management and risk assessment for brand protection; 4 Combatting illicit trade: understanding consumer motivations -- Part III: Mitigating The Risk Of Counterfeit Products -- 5 Brand protection and organizational silos: integrating tactics and firm functions in the fight against counterfeits; 6 Options for mitigating the risk of product counterfeits: lessons from research and practice; 7 Communicating the value of brand protection through a persuasive internal communications approach -- Part IV: Resource Allocation for and Measuring the Value of Brand Protection Programs -- 8 Counterfeiting and anti-counterfeiting costs: an application of cost of quality concepts; 9 Performance measurement for brand protection: a strategic scorecard approach; 10 Determining the value of brand protection programs: identifying and assessing performance metrics in brand protection -- Part V The Total Business Solution in Practice -- 11 Brand protection: creating an enforcement framework for action; 12 Product integrity for patient safety: a Pfizer case study; 13 Calculating brand protection impact; 14 The never-ending brand protection conundrum -- Part VI: Tenets Of The Total Business Solution -- 15 Implementation of a total business solution for brand protection: core principles in theory and practice -- Index |
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