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《Big data :》

Big data :

ISBN:9783110738414 :
编目源:DLC DLC
题名:Big data : a road map for successful digital marketing / edited by Amandeep Singh, Rohit Bansal and Sandhir Sharma.
出版发行项:Berlin ; Boston : De Gruyter, [2022]
载体形态:x, 244 pages : illustrations (chiefly color) ; 25 cm
书目附注:Includes bibliographical references and index.
格式化内容附注:AIC algorithm for employee motivation / Bui Huy Khoi -- Big data analytics in predicting consumer behavior / Reena Malik, Sonal Trivedi -- Using big data on customer behavioral analysis in Indonesia / Seprianti Eka Putri -- Customer vision with big data analytics / B. J. D. Kalyani -- Digital transformation in real estate marketing: a review / Fazla Rabby, Ranga Chimhundu, Rumman Hassan -- Drivers of bank penetration: a bankers' perspective / Namrata Sandhu, Sandhir Sharma, Dilpreet Singh -- Elaborative perceptions on big data and social media analytics / R. Dhaya, R. Kanthavel -- Impacts of big data on mobile marketing (big data and mobile marketing) / Harmanpreet Kaur -- Implications of big data in execution of social CRM techniques: cases from developed and emerging economies / Komal Kapoor -- Leveraging big data for digital marketing / S. Balamurugan, M. Selvalakshmi, M. Palanivelrajan -- Performance analysis of algorithms used for workflow scheduling in cloud environment / Ram Krishan -- Role and impact of big data analytics determinants in improving supply chain agility / Manish Mohan Baral, Subhodeep Mukherjee, Chittipaka Venkataiah, Sudhir Rana, Bhaswati Jana -- Role of big data in growth of digital marketing / Kriti Aggarwal, Gulshan Goyal -- Text mining applied as business intelligence in the tourism industry / Oliver Moise?s Cervantes Flores, Valeria Mele?ndez Cervantes, Claudia Malco?n Cervera, Jose? Gerardo De la Vega Meneses -- Big data: impact on digital era of twenty-first century / Alock Gupta, Tanvi Kaushik, Vipin Mittal -- Enhanced customer experience through reasoned big data analytics strategies / Tareq Rasul, Rhodora Abadia, Ashfaq Ahmad -- Asymmetries in concepts of digital asset pricing sustainability / Rohit Malhotra.
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