| ISBN: | 0-65800133-7 |
|---|---|
| 编目源: | DLC DLC UKM H2K |
| 个人名称: | Parmerlee, David. |
| 题名: | Auditing markets, products, and marketing plans / David Parmerlee. |
| 出版发行项: | Lincolnwood, Ill. : NTC Business Books, c2000. |
| 载体形态: | xii, 193 p. : ill. ; 28 cm. |
| 一般附注: | At head of title: American Marketing Association. |