| ISBN： | 9781538155394 |
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| ISBN： | 1538155397 |
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| 编目源： | DLC DLC YDX OCLCO OCLCF OCLCO IGP SJD |
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| 个人名称： | Minsky, Laurence, |
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| 题名： | Voice marketing : harnessing the power of conversational AI to drive customer engagement / Laurence Minsky, Susan Westwater, Scot Westwater, and Colleen Fahey ; forword by Philip Kotler. |
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| 载体形态： | viii, 206 pages : illustrations ; 26 cm |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | Foreword by Philip Kotler -- 1: Marketing Over Voice Applications -- 2: Branding in a Voice-First World -- 3: Audio Branding and Its Importance -- 4: Understanding the Audience for Voice -- 5: Data Privacy and Ethical Considerations -- 6: Goals and KPIs for Voice Marketing -- 7: Developing Marketing Content for Voice -- 8: The Advantage of Marketing the Voice Experience -- 9: Analyzing, Maintaining, and Refining a Voice Strategy -- 10: Voice Implementations Across Industries -- 11: Voice for Today and for the Future. |
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