ISBN: | 9781538155394 |
---|
ISBN: | 1538155397 |
编目源: | DLC DLC YDX OCLCO OCLCF OCLCO IGP SJD |
个人名称: | Minsky, Laurence, |
题名: | Voice marketing : harnessing the power of conversational AI to drive customer engagement / Laurence Minsky, Susan Westwater, Scot Westwater, and Colleen Fahey ; forword by Philip Kotler. |
载体形态: | viii, 206 pages : illustrations ; 26 cm |
书目附注: | Includes bibliographical references and index. |
格式化内容附注: | Foreword by Philip Kotler -- 1: Marketing Over Voice Applications -- 2: Branding in a Voice-First World -- 3: Audio Branding and Its Importance -- 4: Understanding the Audience for Voice -- 5: Data Privacy and Ethical Considerations -- 6: Goals and KPIs for Voice Marketing -- 7: Developing Marketing Content for Voice -- 8: The Advantage of Marketing the Voice Experience -- 9: Analyzing, Maintaining, and Refining a Voice Strategy -- 10: Voice Implementations Across Industries -- 11: Voice for Today and for the Future. |