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《Voice marketing :》

Voice marketing :

ISBN:9781538155394
ISBN:1538155397
编目源:DLC DLC YDX OCLCO OCLCF OCLCO IGP SJD
个人名称:Minsky, Laurence,
题名:Voice marketing : harnessing the power of conversational AI to drive customer engagement / Laurence Minsky, Susan Westwater, Scot Westwater, and Colleen Fahey ; forword by Philip Kotler.
载体形态:viii, 206 pages : illustrations ; 26 cm
书目附注:Includes bibliographical references and index.
格式化内容附注:Foreword by Philip Kotler -- 1: Marketing Over Voice Applications -- 2: Branding in a Voice-First World -- 3: Audio Branding and Its Importance -- 4: Understanding the Audience for Voice -- 5: Data Privacy and Ethical Considerations -- 6: Goals and KPIs for Voice Marketing -- 7: Developing Marketing Content for Voice -- 8: The Advantage of Marketing the Voice Experience -- 9: Analyzing, Maintaining, and Refining a Voice Strategy -- 10: Voice Implementations Across Industries -- 11: Voice for Today and for the Future.
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