| ISBN： | 9780190340902 |
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| ISBN： | 0190340908 |
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| 编目源： | DLC DLC BDX UKOBU AU DLC OCLCO BKL H2K NLHHG |
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| 个人名称： | Romaniuk, Jenni, |
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| 题名： | Better brand health : measures and metrics for a how brands grow world / Jenni Romaniuk. |
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| 版本说明： | First edition. |
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| 载体形态： | xii, 229 pages : illustrations ; 23 cm |
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| 书目附注： | Includes bibliographical references. |
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| 格式化内容附注： | 1: Applying the laws of growth to brand health tracking -- 2: Brand awareness -- 3: Brand attributes: selection -- 4: Brand attributes: Measurement -- 5: Mental availability and category entry points -- 6: Mental availability: Measurement and metrics -- 7: Brand attributes: Analysis -- 8: Brand attitude -- 9: Category buying behaviour -- 10: Brand buying -- 11: Measuring exposure to marketing activity -- 12: Word-of-mouth -- 13: The rise of machines -- 14: What about physical availability -- 15: A final note. |
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